EPIC · Scripts & Frameworks · prepared 2026-11-10 (Africa/Johannesburg)
Name: My 5-Part VSL Framework
Creator: Alex Hormozi · Length: 46s · Uploaded: 2026-11-07
Hormozi’s VSL, in order: intro (proof, pain, promise, plan, picture) → unique mechanism (old vs new, them vs us, or the hidden problem) → FAQs that loop “what they think / why it’s wrong / what’s right / proof” until concerns are gone → a small personalization CTA (proves they watched; helps the consult) → proof salad for the rest of the video. Frame only — fill the blanks yourself. No offer copy was written here.
Credited to Alex Hormozi in the Short above. Watch the original for his wording. This page does not republish the full transcript.
Open with these five intro beats, in this order: proof, pain, promise, plan, then picture.
Show how your way is different. He offers three angles — pick one: old way versus new way, them versus us, or the hidden problem. Land the beat: this is our way that’s different.
Once the new way is clear: “now that sounds amazing, but…” — people ask the next question. Handle each concern with this loop, and keep looping until every concern is cleared:
Ask a small personalization question, not the big close. His examples: how many square feet is your kitchen? What t-shirt size — small, medium, or large? Two jobs: make the later sales consult more personal, and show they actually watched the video.
The rest of the video should just be more proof.
Blanks only. Type here in your browser if you want — nothing is saved on this page. Copy it out when you’re done.
Teaching frame only. Fill with your own facts. Do not invent testimonials or results. Original: youtube.com/shorts/jqFugxxKwqc.