EPIC · Sales Training · prepared 2026-11-11 (Africa/Johannesburg)

Stranger to Sales Rep in 14 Days

Speaker: Alex Hormozi · Length: 61s · Uploaded: 2026-11-07

▶ Watch the Short ← Epic Hub

TL;DR

Hormozi’s 14-day new-rep process, in five steps: memorize the script until reps “breathe” it, role-play with a partner, two manager 1:1s for expectations and feedback, shadow the best people, then study game tape and sell along with the recording. Team takeaways below are a paraphrase of the Short and its on-screen graphics. Watch the original for his wording. This page does not republish the full transcript or the video file.

Team takeaways — the 5 steps

1. Memorize the script ~0:04–0:16

Start here. He calls this the most efficient process he’s found after building multiple $100 million-plus sales teams. The end goal: reps need to breathe the script.

On-screen memorize method:

  1. Print 2 copies.
  2. Read it out loud.
  3. Black out one random word.
  4. Read it again and let memory fill the gap.
  5. Repeat until the whole script is blacked out.

2. Role-playing ~0:16–0:27

One person plays the prospect; the other practices selling. The rep’s job is to respond with the correct scripts and techniques.

On-screen “5 steps to roleplay”:

  1. Frame it — the manager explains what to do, how, and why.
  2. Model it — then the manager shows it.
  3. Copy it — the rep copies the manager.
  4. Practice it — one thing to improve; practice that one thing until it’s right.
  5. Recap it — the manager recaps and moves on; the rep’s job is to memorize it eyes-shut.

On-screen rules: treat prospects like “NPCs”; scripted answers, no curveballs until the line is automatic. Speed rounds: the next person starts the second the last one stops; no feedback during speed rounds.

3. Two one-on-one meetings ~0:27–0:39

If you’re the manager, hold two 1:1s with the rep — to set expectations and give feedback. New reps will probably be rough at first; the job is to help them improve as fast as possible. He also shows a first-week “SDR bootcamp” schedule (onboarding, playbook, script rehearsal, shadowing, role-play tests, game tape, call testing, outbound, check-in).

4. Shadowing ~0:41–0:51

Reps observe the best salespeople: they learn how calls work, hear live customers, and get to know the team — three boxes in one action.

5. Game tape ~0:51–1:01

Reps study call recordings. Start with specific parts, then expand as they master the script. They should have the script with them and sell along with the salesperson on the recording.

Stills from the Short

Commentary stills cropped from Alex Hormozi’s video (YouTube R-znMyiIvZY). Timestamps open the moment. Epic did not re-film this training. © Alex Hormozi / original on YouTube.

Hormozi on camera: Step 1, Memorize the Script, with a 1-to-5 progress bar
0:05 · Step 1 — Memorize the script
On-screen graphic: five-step method for memorizing the script by blacking out words
0:15 · Memorizing process (on-screen)
Hormozi: one person plays the prospect; Step 2 Role Play highlighted
0:18 · Step 2 — Role-playing
On-screen graphic: 5 steps to roleplay — Frame, Model, Copy, Practice, Recap
0:25 · Five steps to role-play (on-screen)
Hormozi on camera: Step 3, 1-on-1 meetings
0:29 · Step 3 — Two 1:1 meetings
On-screen graphic: Your First Week SDR bootcamp day-by-day schedule
0:38 · First-week schedule (on-screen)
Hormozi: observe the best salespeople; Step 4 Shadowing highlighted
0:42 · Step 4 — Shadowing
Hormozi: Step 5 Game Tape, all five steps marked complete
0:52 · Step 5 — Game tape

Teaching notes for Epic’s team. Not a promise of results. Credit: Alex Hormozi. Original: youtube.com/shorts/R-znMyiIvZY.