EPIC · Sales Training · prepared 2026-11-11 (Africa/Johannesburg)
Speaker: Alex Hormozi · Length: 61s · Uploaded: 2026-11-07
Hormozi’s 14-day new-rep process, in five steps: memorize the script until reps “breathe” it, role-play with a partner, two manager 1:1s for expectations and feedback, shadow the best people, then study game tape and sell along with the recording. Team takeaways below are a paraphrase of the Short and its on-screen graphics. Watch the original for his wording. This page does not republish the full transcript or the video file.
Start here. He calls this the most efficient process he’s found after building multiple $100 million-plus sales teams. The end goal: reps need to breathe the script.
On-screen memorize method:
One person plays the prospect; the other practices selling. The rep’s job is to respond with the correct scripts and techniques.
On-screen “5 steps to roleplay”:
On-screen rules: treat prospects like “NPCs”; scripted answers, no curveballs until the line is automatic. Speed rounds: the next person starts the second the last one stops; no feedback during speed rounds.
If you’re the manager, hold two 1:1s with the rep — to set expectations and give feedback. New reps will probably be rough at first; the job is to help them improve as fast as possible. He also shows a first-week “SDR bootcamp” schedule (onboarding, playbook, script rehearsal, shadowing, role-play tests, game tape, call testing, outbound, check-in).
Reps observe the best salespeople: they learn how calls work, hear live customers, and get to know the team — three boxes in one action.
Reps study call recordings. Start with specific parts, then expand as they master the script. They should have the script with them and sell along with the salesperson on the recording.
Commentary stills cropped from Alex Hormozi’s video (YouTube R-znMyiIvZY). Timestamps open the moment. Epic did not re-film this training. © Alex Hormozi / original on YouTube.
Teaching notes for Epic’s team. Not a promise of results. Credit: Alex Hormozi. Original: youtube.com/shorts/R-znMyiIvZY.